┌─────────────────────────────────────────────────────────┐ │ THE 6 IMAGOLOGY AXES │ ├───────────────┬───────────────┬─────────────────────────┤ │ Verbal │ Non-Verbal │ Visual │ │ (Speech) │ (Body/Gestures│ (Dress/Grooming) │ ├───────────────┼───────────────┼─────────────────────────┤ │ Audiovisual │ Professional │ Environmental │ │ (Media/Digital│ (Protocol) │ (Spaces/Office) │ └───────────────┴───────────────┴─────────────────────────┘ 1. The Six Axes of Public Image
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Stop asking "How do I look?" and start asking "What message am I sending?" Your clothing should be a strategic tool to communicate specific professional or personal goals.
Álvaro Gordoa is a leading authority on public image and the rector of the Colegio de Imagen Pública
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