The brand apologized and reinstated the deal. Yara gained 500k followers in 48 hours.
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As of February 2026, she serves as the Chief Growth Officer at Lodgify . The Philosophy of "Growth Science"
Never look at data analytics in a vacuum. Every data point represents a human choice. Build your products, content, and career paths around user motivations.
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She is a Growth Leadership Director at ProductHackers. Yara Paoli’s Social Media Content Philosophy
Do not just be a "Social Media Manager"—be a "Social Media Strategist for Web3 B2B Brands." Step 2: Productize Your Knowledge
For brands, creators, and marketers watching from the sidelines, the message is clear: Stop trying to go viral. Start trying to build your Pack. Because if the last five years taught us anything, it is that a loyal Pack will always outlast a trending hashtag.
When applied to a career, you are the product, and your social media channels (such as LinkedIn, X, or Medium) are your acquisition funnels. 1. Shift from "Output" to "Outcome" The brand apologized and reinstated the deal
Yara Paoli: Deconstructing the Digital Ecosystem of a Multi-Hyphenate Creator
Every growth team needs a North Star Metric—the key measure of long-term value delivered to customers. On social media, your NSM should not be your follower count. Instead, focus on or Inbound DM Inquiries .
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She is a regular at events like Turing Fest and Growth Academy , where she teaches emerging leaders the "Growth Operating System". As of February 2026, she serves as the
Paoli’s most definitive career chapter took place at Skyscanner, the global travel search engine. Joining the company when it was a disruptive European startup, she climbed the ranks to become the .
Best practices for when using new platforms.
If you want to tailor this framework to your specific situation, tell me: What is your current ? Which social media platform do you want to target first?
Ready to implement this strategy? Follow this execution plan: