Can a print newsletter be profitable? - with Ben Settle - Mixergy
Issue 115 focuses heavily on the mechanics of longevity and sustainability. Writing an email every day for a month is relatively easy; doing it for nearly a decade requires a systematic approach to ideation.
The newsletter is unique for being only. It focuses on "infotainment"—merging hard teaching with psychological analysis of emails to show what works in real-world markets.
The numbers "1 15" in the keyword refer to the first 15 issues of the "Email Players" newsletter. A search for "Ben Settle Email Players Special Annual Issue Bundle" on eBay returned a listing for a bundle of issues from the newsletter's early days. This aligns with the "players 1 15" part of the search query. ben settle email players 1 15 new
Strategies for "siphoning" high-quality leads from platforms like Facebook and Google using free or low-cost methods. Key Components Typically Found in Early Issues (1–15) Description Email Players Playbook
At its core, is a monthly print newsletter priced at $97 per month . Unlike digital courses that gather virtual dust, this is a physical resource shipped to your door, designed to be studied and implemented immediately.
How to use three P.S.’s not as an afterthought, but as a second email attached to your first. (The "1" in the sequence teaches that the P.S. is the most read part of any email). Can a print newsletter be profitable
Ben Settle’s Email Players Newsletter has carved out a unique space in the marketing world as a premium, offline-only "paper and ink" resource. Aimed at aggressive marketers, the $97-per-month subscription focuses exclusively on direct-response email marketing, copywriting, and business strategy. What is the "Email Players" Newsletter?
But a hypothetical email from him—one with the subject line —would be a masterclass in psychological jujitsu. Let’s break down what that email would actually be doing beneath the surface.
After digging through the archives, analyzing Settle’s recent “Email Players” newsletter issues, and reconstructing the context, this article unpacks exactly what the "1 15 New" framework is—and how you can use it to stop sounding like a robot and start sounding like a million bucks. The newsletter is unique for being only
: A 150-page "field manual" provided to new subscribers. It is a modified version of his retired $795 Street Smart Email system, meant to get readers up to speed quickly.
Utilizing pop culture, personal grievances, and bizarre analogies to keep open rates high.
, a field manual derived from his retired "Street Smart Email" system. Building a Responsive List
If you want to build a business that pays you for decades, not just days, you need to stop building a "list" and start building a
If you want to know exactly how I write emails that build loyalty (and sales) without the "blast" mentality, I break down the exact templates in the Email Players back issues.