Explores penetration pricing to capture market share in highly competitive landscapes.
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Dr. Rajan Saxena's is a cornerstone textbook specifically tailored to the nuances of the Indian market. The latest editions, including the 6th Edition and a recently released 7th Edition
The book is widely adopted in MBA programs across India for its ability to blend classic theoretical frameworks with contemporary Indian market dynamics. Google Books Author Credentials: rajan saxena marketing management pdf46 hot
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Case studies detailing how global brands successfully adapted or failed when entering India. 3. The Modern Marketing Mix (The 4 Ps)
Focuses on experiential marketing and building community around a brand. 🚀 Modern Evolution: Moving Beyond the Textbook Explores penetration pricing to capture market share in
: Dr. Rajan Saxena (Former Director of IIM-I and SPJIMR)
Product and brand management, pricing decisions, and customer service.
The book is structured into six strategic sections that guide a reader from the environment to creating sustainable value:
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