Nova Launcher does not currently offer bulk or family licensing; each account must purchase individually.

The free version lists your apps alphabetically. Prime gives you total control over your app drawer layout:

4.1. : Licensor retains all right, title, and interest in and to the Software, including all intellectual property rights therein.

Nova Launcher Prime is available for a one-time purchase of $4.99 (or equivalent in your local currency). There are also some in-app purchases available for additional features and customization options.

The privacy community is booming. If you run a custom ROM without microG or Google Play, you cannot authenticate a standard IAP. The direct license works offline.

If you are searching for a "Nova Launcher Prime Direct License" online, you will likely encounter hundreds of third-party websites offering free downloads of "cracked" or "modded" APK files claiming to have a pre-activated direct license.

Android’s greatest strength is customization, and for over a decade, Nova Launcher has been the gold standard for transforming the mobile experience. While the free version offers incredible flexibility, unlocking Nova Launcher Prime introduces advanced gestures, hidden folders, and unparalleled icon control.

Swipe, pinch, double-tap, and more on the home screen to open favorite apps.

: Custom home screen actions like swipe, pinch, and double-tap. App Drawer Groups : Create custom folders or tabs within the app drawer.

While Nova Launcher Prime is traditionally managed through the Google Play Store , the developers provide a "Direct License" option for users who cannot or do not want to keep the "Prime Unlocker" app installed. How to Get a Direct License

If approved, support will provide a code. In most versions, you can enter this by going to Nova Settings , long-pressing the "Contact Support" or version number area, or via a hidden menu provided by the team. 2026 Update: New Ownership & Subscriptions

: The license is handled by a small "unlocker" app called Nova Launcher Prime . Once installed from the Play Store, it unlocks the premium features in the main Nova Launcher app.

As of early 2026, the refers to a specialized authorization method that allows users to unlock Prime features without needing the Google Play Store or the separate "Prime Unlocker" APK installed.

Conceal bloatware or private applications without uninstalling them. 3. Icon Swipes and Hidden Actions

An intelligent launcher that automatically categorizes your apps into folders and features a highly customizable widget system. Conclusion

Nova Launcher has long been the gold standard for Android customization. While millions of users download the free version from the Google Play Store, power users quickly look to unlock its full potential. To access premium features like custom icon gestures, hidden apps, and advanced scroll effects, you need Nova Launcher Prime.

Historically, Nova Launcher utilizes a two-app system on the Google Play Store: : The core, free application.