Ben Settle - Email Players 1 - 15 ((install)) -

Sending emails every day to stay top-of-mind.

The "Email Players 1 - 15" curriculum isn't just about writing emails; it's about understanding human psychology. It teaches you that people don't buy products; they buy into leaders, personalities, and perspectives. By the time you finish the 15th lesson, you’ll never look at your "Compose" button the same way again.

The Email Players newsletter by Ben Settle is a legendary resource in direct-response marketing. This comprehensive breakdown analyzes issues 1 through 15, revealing the core strategies that transformed email copywriting. The Foundation of Email Players

This comprehensive analysis deconstructs the core frameworks, psychological triggers, and strategic breakthroughs found across issues 1 through 15 of Email Players . 1. The Core Philosophy: Infotainment and the Daily Habit Ben Settle - Email Players 1 - 15

If you try to please everyone, you please no one. Settle advocates for taking hard stances, using blunt language, and actively repelling people who are not a perfect fit for your business. Unsubscribes are not a failure; they are a metric of health. The "Day-in-the-Life" Hook

You cannot just read these issues. You must become the email player. Here is a 3-step action plan based on the first 15 issues:

A recurring theme in these early lessons is the "Anti-Follower" strategy. Settle encourages you to write in a way that repels "looky-loos" and attracts high-quality buyers. By being your authentic (and sometimes cranky) self, you build a cult-like following that buys everything you put out. 4. The "Seinfeld" Sequence (Refined) Sending emails every day to stay top-of-mind

For marketers analyzing the core lessons of these 15 issues, the strategies can be distilled into several actionable rules: Tactical Element Traditional Approach The Email Players Approach Weekly or bi-weekly Strictly daily (7 days a week) Content 80% education, 20% pitch 100% infotainment + 100% pitch combined Subject Lines Clear, benefit-driven, predictable Curiosity-inducing, punchy, occasionally bizarre Formatting Large blocks of text, heavy imagery Plain text, short lines, high white space Tone Corporate, polite, neutral Conversational, highly opinionated, raw 6. The Lasting Impact of the Early Issues

Curiosity is the strongest emotional driver in copywriting. These early issues break down how to write subject lines and opening hooks that force the reader to open the email. Settle teaches how to use blind bullets and open loops to keep the reader scrolling until they hit the call to action. 3. Becoming the "Benign Alpha"

Most marketers are obsessed with the "new"—the latest AI bot, the newest algorithm hack, or whatever "secret" is trending on Twitter this week. But if you look at the first 15 issues of Ben Settle’s Email Players newsletter By the time you finish the 15th lesson,

One of the most legendary metaphors from the "Email Players" early years is the concept of writing emails that feel like a "hearse pulled up to the door." This refers to writing sales copy that is so natural, engaging, and scenario-driven that your readers want to read it and ask to buy from you, rather than you forcing a sale. Issues #8 through #12 likely provided the foundational frameworks for making this happen.

The Copywriting Blueprint: A Deep Dive Into Ben Settle’s Email Players (Issues 1–15)

In , Settle thoroughly dismantles this approach. He argues that teaching your subscribers too much "how-to" content actually kills sales in two ways:

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Settle’s subject lines in these issues are masterclasses in curiosity. He rejects standard "Benefit" subject lines (e.g., How to lose 10 pounds ) in favor of "Curiosity + Blind Hook" subject lines (e.g., The 'vampire' diet trick ). The sole job of the subject line is to get the email opened, nothing else. The Parable